A new PR record

Posted by Rob Walker on February 6, 2008
Posted Under: Annals of publicity

Yesterday three publicists at the same PR firm pitched me three different stories in the space of less than four hours.

All three were on the same basic theme — weight loss — and two were kind of just different versions of pitches for essentially the same client. All were clearly canned pitches, but addressed to me personally.

None of it was interesting, and the net effect was further annoyance with a firm that pitches me way too often as it is.

But putting that aside, it doesn’t suggest a great deal of internal efficiency and coordination, does it?

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Reader Comments

Rob – It’s frustrating when this happens and almost as frustrating to read about it. I’m in the public relations industry and instead of simply cringing when I hear about missteps from the industry minority, I’ve created a blog to do something about it. We won’t stop bad pitches altogether, but it’s a start.


Written By Kevin Dugan on February 6th, 2008 @ 3:02 pm

Well, I hope your project has an impact. I could probably do a post like this every day! I try to avoid sinking into a full-on PR rage, because I know people are just doing their jobs, and plenty do it fine, but sometimes …

Written By murketing on February 7th, 2008 @ 7:35 am
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