MURKETING

My product has been placed

Ever wondered what my typical reader looks like?

Thanks to Jim Hanas for pointing out this ad for (the somewhat alarmingly named) Pure Collection, in which the model is clutching, of all things, a copy of the U.K. version of Buying In –  which is titled I’m With The Brand over there, as mentioned earlier. I gather this is the back page of a catalog, and is apparently the only example in said catalog of a picture that includes a book (catalog use of books-as-props being something this series mentioned here, here and here.

I’ve vaguely pondered what it would mean if someone chose to product-place this particular book.

I’m still not sure.