It says, “Murketing.” (I assume.)

Above from the table of contents to the Korean translation of Buying In.

Not sure when this came out, but I just got a copy in the mail today. There have been several translations, I think the only other one I have is the Chinese version, which I posted here. I did get an image of the Croation cover — posted here. I am a sucker for these, I think they’re really fun. Below, note the front-cover blurb from Salon.

I have to say, the Korean-language version, as an object, is pretty great. It’s well-done hardcover and even has one of those little bookmark ribbons. Classy!