Pitch of the day

Yesterday somebody using the Robwalker.net contact form sent a message, and all it said was: “Read my blog.” Followed by a link.
I found this depressing. Somehow it seemed to sum up the entire state of online “dialogue” these days — a blunt demand for attention. But points for honesty, I guess.

Almost satire

Shouts & Murmers this week is written in the form of a note to an author from one Gineen Klein, “an intern to replace the promotion department here at Propensity Books.”
To start: Do you blog? If not, get in touch with Kris and Christopher from our online department, although at this point I think only [...]

PR Corner: Pitching a coinage

Peddling a coinage that supposedly summarizes a trend is a stalwart promotional tactic. Today, for instance, I got a pitch that was built around this coinage: “deepre(ce)ssion.”
“There is a thin line between the play on words ‘deepre(ce)ssion’ and ‘deep recession,’” the pitch continued, going on to say that whoever these people are, they are a [...]

PR Corner: Tragedy as hook

Is it just me, or is this pitch a bit disturbing?
Dear Rob,
In light of the recent Wal-Mart tragedy, I would like to offer a conversation with [redacted; name of consultant], who can offer tips on holiday shopping etiquette during the craziest shopping days of the year.
[Redacted] can discuss best practices consumers should consider when venturing [...]

PR Corner: Why do some publicists offer me “bylined articles”?

Today’s voluminous digital PR mailbag includes a note from someone who has written to me many times — always addressing me by name — to offer me an article. Not an idea, a complete article. “Would you be interested in the 1,000 word bylined article below? …. Kindly let me know if you plan to [...]

PR Corner: Is it good to dis another journalist in your pitch?

This morning the ever-busy transom included a blast note from a PR person I don’t believe I’ve ever heard from before. It included an attachment — an article from another publication.
And it began: “The attached is worth noting, despite the fact that the reporter chose to disregard all the research [we] shared with her on” [...]

A new PR record

Yesterday three publicists at the same PR firm pitched me three different stories in the space of less than four hours.
All three were on the same basic theme — weight loss — and two were kind of just different versions of pitches for essentially the same client. All were clearly canned pitches, but addressed to [...]