Murketing’s Sponsored Film Virtual Festival: “Design For Dreaming”

Design For Dreaming
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Design For Dreaming is the final entry in this virtual festival — and probably the best-known one. It’s even been mentioned on BoingBoing.
In part I assume this is because the film is — on one level — perfectly ridiculous, featuring a sort of Audrey Hepburn [...]

Murketing’s Sponsored Film Virtual Festival: “The Home Economics Story”

The Home Economics Story, Parts One and Two
“What is home economics?” this film from 1951 asks. The answer that is given: It’s partly about mastering “the equipment in a home.” It’s about physics being taught in a way “girls” would like: using kitchen appliances; indeed iIt’s about digging the fact that “Cooking is practically [...]

Murketing’s Sponsored Film Virtual Festival: Why Braceros?

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This 19-minute film, “Why Braceros?,” was produced in around 1959 on behalf of the Council of California Growers. It aims to tell viewers about “the benefits of the bracero program,” The Field Guide to Sponsored Films explains, “originally initiated by the United States in 1942 [...]

Murketing’s Sponsored Virtual Film Festival: “The Machine: Master Or Slave?”

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“America is busy now!” this curious film, “The Machine: Master Or Slave?“, begins.
What seems at first like exciting propaganda about the “mighty crescendo of production” revolutionizing the World War II-era United States turns out to be something a little more complicated. What will happen, the [...]

Murketing’s Sponsored Film Virtual Festival: “A Coach For Cinderella”

A Coach For Cinderella
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This nine-minute film from 1937 was made on behalf of the Chevrolet Motor Company, by well-known industrial film company the Jam Handy Organization.
A pretty nicely executed piece of Technicolor animation, the film tells – as the title suggests – the familiar [...]

Murketing’s Sponsored-Film Virtual Festival: “To Market, To Market”

To Market, To Market.
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For reasons that aren’t clear to me, part one is in black and white, part two is in color.
“Like the waters of a mighty ocean, people also represent a mighty force,” announces the narrator of “To Market, To Market,” a 1942 [...]

Murketing’s Sponsored-Film Virtual Festival: “Things People Want”

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It’s pretty obvious that I’d be interested in a film called “Things People Want.” That’s kind of my beat.
In this case, this 20-minute, 1948 film, produced by the Jam Handy Organization for Chevrolet, tells us a story about two kinds of people: those who want [...]

Murketing’s Sponsored-Film Virtual Festival

Some time ago now, Rick Prelinger sent me a book he’s put together, The Field Guide to Sponsored Films. (For quick refresher on Mr. Prelinger and his work, see this earlier post.) The book is intended for scholars, and available from the National Film Preservation Foundation. (Click here, then on “cooperative projects,” then [...]