The Product Is You, No. 16


[The Product Is You* is an occasional series collecting advertising that is aimed at advertisers: Magazines or television networks packaging up their consumers — that is, you, the potential ad target — in ways designed to attract advertisers. ]

Just as Bravo pushes the idea that its viewers are “affluencers” (well-off and inflential people, desirable to advertisers), the WE network concocts a name for those who watch its programming: They are “I Do-ers.” Does this mean they are overly willing to get married??

Not exactly. Read more