The Product Is You, No. 17

IMG_1186[The Product Is You* is an occasional Murketing series collecting advertising that is aimed at advertisers: Magazines or television networks packaging up their consumers — that is, you, the potential ad target — in ways designed to attract advertisers. ]

Meredith, publisher of magazines such as Better Homes, Parents, More, and ReadyMade, and operator of various associated online properties, here explains to potential advertisers the reason they should buy space in the Meredith universe. If you are among the “75 million women” that the ad states are Meredith’s audience, that reason is you.

Often you the media audience are pitched to potential advertisers with statistics or catchphrases. Here, a visual dominates. Read more