MURKETING

The Product Is You, No. 17

[The Product Is You* is an occasional Murketing series collecting advertising that is aimed at advertisers: Magazines or television networks packaging up their consumers — that is, you, the potential ad target — in ways designed to attract advertisers. ]
Meredith, publisher of magazines such as Better Homes, Parents, More, and ReadyMade, and operator of various [...]

The Product Is You, No. 16

[The Product Is You* is an occasional Murketing.com series collecting advertising that is aimed at advertisers: Magazines or television networks packaging up their consumers — that is, you, the potential ad target — in ways designed to attract advertisers. ]
Just as Bravo pushes the idea that its viewers are “affluencers” (well-off and inflential people, desirable [...]

The Product Is You, No. 15

[The Product Is You* is an occasional Murketing series collecting advertising that is aimed at advertisers: Magazines or television networks (or in this case a Web company) packaging up their consumers — that is, you, the potential ad target — in ways designed to attract advertisers. ]
In today’s installment, Yahoo enlightens the advertising public (meaning [...]

The Product Is You, No. 14

[The Product Is You* is an occasional Murketing series collecting advertising that is aimed at advertisers: Magazines or television networks packaging up their consumers — that is, you, the potential ad target — in ways designed to attract advertisers. ]
In today’s installment, Rob, 37, stands in as the consumer that advertisers want. Look at him. [...]

The Product Is You, No. 13

[The Product Is You* is an occasional Murketing series collecting advertising that is aimed at advertisers: Magazines or television networks packaging up their consumers — that is, you, the potential ad target — in ways designed to attract advertisers. ]
The message here is that a potential advertiser might be under the impression that ESPN watchers [...]

The Product Is You, No. 12

[The Product Is You is an occasional Murketing series collecting advertising that is aimed at advertisers: Magazines or television networks packaging up their consumers — that is, you, the potential ad target — in ways designed to attract advertisers.
Been quite a while since I posted one of these, but I had a chance recently [...]

Flickr Interlude / The Product Is You

Oxygen Upfronts 09, originally uploaded by GladiolaBean.

Those of you familiar with entries in this site’s series, The Product Is You, should be interested in this recent contribution to the Murketing Flickr pool.
I’ll let the caption explain:

This is Oxygen’s latest subway ad for the 2009 upfronts. Last year Bravo and Oxygen upfront ads were plastered all [...]

The Product Is You, No. 11

[The Product Is You is an occasional Murketing series collecting advertising that is aimed at advertisers: Magazines or television networks packaging up their consumers — that is, you, the potential ad target — in ways designed to attract advertisers. Previous installments here.]
Here, in an from a trade journal, some insight into how Fuse, a cable [...]

The Product Is You, No. 10

[The Product Is You is an occasional Murketing series collecting advertising that is aimed at advertisers: Magazines or television networks packaging up their consumers — that is, you, the potential ad target — in ways designed to attract advertisers. Previous installments here.]
A recent CNBC campaign touting its audience to potential advertisers emphasizes (once again) that [...]

The Product Is You, No. 9

[The Product Is You is an occasional Murketing series collecting advertising that is aimed at advertisers: Magazines or television networks packaging up their consumers — that is, you, the potential ad target — in ways designed to attract advertisers. Previous installments here.]
Here, another blunt example of the exchange these ads elucidate: The advertiser is invited [...]