In The New York Times Magazine: Involuntary branding

CROSSOVER POP
One of the longest-running — and weirdest — unsolicited celebrity endorsements

Insane Clown Posse mention Faygo a lot and spray concertgoers with it during shows. This has resulted in one of the longest-running instances of an unsolicited celebrity endorsement.

Read the column in the August 29, 2010, New York Times Magazine, or here.

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