Blowing Up The Brand: The book

Melissa Aronczyk writes:

Please join us to celebrate the launch of a new edited collection:

Blowing Up the Brand: Critical Perspectives on Promotional Culture (Popular Culture and Everyday Life), eds Melissa Aronczyk and Devon Powers
With contributions from Celia Lury and Liz Moor, John Corner, Jefferson Pooley, Arlene Davila, Miriam Greenberg, Hongmei Li, Graham Knight, Waddick Doyle and Gabriele Cosentino, Alison Hearn, Mary Ebeling, Sarah Banet-Weiser and Marita Sturken, Devon Powers, Melissa Aronczyk, and Jonathan Gray.

WHEN: Tuesday 21 September, 5:30 pm – 7:30 pm
WHERE: NYU Institute for Public Knowledge (5th floor, 20 Cooper Square, New York, NY)
RSVP: http://www.nyu.edu/ipk/events/129

This book draws from a conference that I spoke at and mentioned here last year (and where I had the pleasure to meet several Murketing.com readers).

However, my song and dance is not included in this book. :(

(Also: I won’t be able to come to this event, but I would if I lived in NYC. The book looks great. Big congrats to Melissa and Devon!)