Speaking of Starbucks, the company just unveiled a new site to harness the suggestions of its customers and all of that. (If you’d like to make a suggestion, you have register for a “Starbucks.com account.”) It’s not interesting. But what it is interesting are the responses to the stunt on StarbucksGossip.com. For instance, it’s pointed out that:
For a site the “just launched” at the start of the shareholders meeting, it sure is full and has a lot of “votes”. Seems they backfilled it with a lot of comments that have been gathering dust.
There are already 1,300 pages of comments! And because they’re displayed in order of most votes to fewest votes, people are overwhelmingly likely to vote for those that already have a jillion votes, and therefore show up on the first page; any good ideas that lag a few pages back will get lost in the shuffle.
Indeed, as New York Magazine’s site points out, most of the top-vote-getting ideas are changes that are already underway.
Previously on Murketing.com: Q&A with Starbucksgossip.com proprietor Jim Romenesko.
[Update(s): Romenesko comments to Seattle Times: "My site will continue to thrive because it's an authentic reflection of how customers and employees feel about the company. MyStarbucksIdea.com, on the other hand, is clearly a corporate propaganda site." Oof! Meanwhile, a more upbeat assessment here.]