The International Review of Wine Packaging and Aesthetics, Vol. 15: Stopper edition

Zinfandel; Dry Creek Valley
$18 (Savannah)

Nero d’Avola; Sicily
$12 (Savannah)

[Note: This is the fifteenth installment in a regular Murketing feature. For previous installments and an explanation, go here. As noted earlier, it is also (probably) the last installment in this series.]

I will admit that I purchased Plungerhead because of this project. But I’m not writing about it for the reason I thought I might.

What caught my eye was the illustration: I wasn’t sure if it was interesting enough for the IRoWPaA, but it vaguely reminded me of the “loonies” on Monty Python, and there was something intriguing about this deranged-looking figure as a winery’s icon. Plus, it was visually appealing. I gave no thought at all to the name “Plungerhead,” quickly placing it in the category of “approachable because it’s so stupid – oh, I mean funny.” As you know, that’s a very common tactic among wine packager/branders these days.

If I had read the back label, I would have realized that while a packaging/design element of Plungerhead was in fact pretty important, it was not the illustration.

It was the stopper. Read more