Here’s an interesting article from last month’s Fast Company about the endorsement of Clorox Green by the Sierra Club. Writer Anya Kamenetz asks: “With no independent scientific assessment of Green Works products, and with an undisclosed amount of money changing hands, what does that Sierra Club seal on the back of the bottle really mean?”
The answer seems to be that it’s meant a lot of internal dissent at the Sierra Club — and strong sales for Green Works. Good story.
In other news, I’m kind of thinking of not doing AntiFriday anymore. Anybody care? It doesn’t seem to have gained any traction.