Well, up to a point. I only watched a little bit of the material in what seems to be a pretty extensive pile of Converse mini-movies. In a way, the content echoes the brand’s earlier strategy of getting fans to make ads on the brand’s behalf — but these seem pretty obviously to be pro jobs. The one I watched some of, Out Of Your League Girl, seemed, to be honest, pretty lame. I got bored really fast. But maybe the target demo will be into this.
Who is the target demo? Read more