A vegetable borrows from the junk-food branding vernacular
It’s hard to say who gets the last laugh here. The makers of Doritos aren’t exactly complaining. (“We’re happy to serve as inspiration,” a Frito-Lay spokesman told USA Today.) And the reality is that marketers have long since recognized and accepted that “how your snack looks” makes a difference, to kids in particular.
Read the column in the September 26, 2010, New York Times Magazine, or here.
Discuss, make fun of, or praise this column to the skies at the Consumed Facebook page.