Here’s a randomly encountered post on the subject of how orchestras can use Twitter:
An orchestra gives a concert. Someone sends commentary tweets, in real time while the music plays, describing what’s going on. I don’t know how pinpoint the time accuracy might be, so maybe you can’t time something precisely to a downbeat. But you could certainly indicate major sections of a piece.
But it gets better. You could have a dozen Twitter streams. What does the conductor think about, while she’s conducting the piece? What’s the hardest part for the principal flute? What passage in the horns makes the principal trumpet player’s hair stand on end? All kinds of people in the orchestra could send tweets during the performance, or rather could write them in advance, and have them sent out at the proper time by others. Someone in the audience could decide which Twitter streams to follow, or could follow them all.
Knowing full well that I’ll be slammed as a dinosaur etc. if I say anything at all to question the mightiness of social media and like that: I find this a little odd. In-concert tweets “describing what’s going on”? Um, there’s an orchestra performing; check it out. (I’m remembering an old David Mamet interview where he talks about disliking it when reporters use a tape recorder: “Why don’t you try listening?” ) Or maybe you’d get a tweet that says, “This is the good part, starting now.” Or just: “Applaud.”
And what’s this about what the conductor is thinking about while conducting — is the idea that s/he is waving the baton with one hand and texting with the other?
Having said all that, the problem here may just be that the example is throwing me off, and there’s some more interesting/useful application of the idea. But my immediate reaction is that this implies that an orchestra, by itself, simply playing music, isn’t worth your time. Like maybe what the audience really wants is a Twitter feed for their favorite baseball team, so they can pay attention to the game during the boring parts of the musical program.
What do you think?