Ask Murketing: Is consumption still an appropriate topic?

That question in the headline appeared on the “wall” of the Consumed Facebook page recently.

Here is what I think:

I actually think more people are interested in consumption as a topic than have been at any time since I started writing the column.

Some readers may be interested in a different way than they used to be, but that’s certainly fine with me. The most puzzling misreading of the column has in the past come from those who have seen it as a “shopping column,” as if my goal was to point toward things I think readers should buy.

These days people seem to be more in the general spirit in which the column is actually written: Consumer behavior and consumer culture are topics worth thinking about.

So that’s my take.

But maybe you see it differently. Should I find another way to make a living? If so, will you hire me?