Dept. of mascot revival

Stuart Elliott writes about the return of Alka-Seltzer mascot Speedy, to introduce the stuff to a new generation:

The idea is to familiarize the desired audience with Alka-Seltzer by introducing Speedy to them as “the good-times enabler,” [some marketer] said, “who shows up whenever guys are being guys.”

I’ve seen some of the new print ads. The translation of the above is: Speedy is now a mook.